Director of Social Media at JustFab & ShoeDazzle, Founder of SAPNA Magazine
Retail | Greater Los Angeles Area, US
10 years of social media marketing experience.
I currently serve as Director of Social Media & Community at TechStyle Inc, overseeing the Fast Fashion brands: JustFab.com & ShoeDazzle.com. Over the last 4 years, I've enjoyed watching 1 million fans grow to 7 million, and increasing revenue, traffic, new customers, and engagement on our social channels and blog. My best practices are implemented within all JustFab brands, including JustFab International, FabKids, and Fabletics.
Prior to JustFab, I built my social media career at thriving e-tailer, ModCloth.com. Through my leadership, our social platforms have grown traffic/revenue by 200% (year over year); 10,000 Facebook fans have grown into a highly engaged community of over 800,000 people. Also, I launched and grew ModCloth's Pinterest community to over 350,000 followers. Leading publications have acknowledged ModCloth as a leader within the social space.
My love affair with social media started in 1998 when I built my first Geocities website, a precursor to the blogs that would follow. As a college student, I was an early adopter of Friendster and leveraged it to recruit contributors for an online magazine I co-founded in 2004, SapnaMagazine.com. SAPNA nurtured my passion for content marketing and storytelling.
Success is being a thought leader in my field, nurturing a passionate and skilled team, and having a meaningful impact on my company.
Skills, including past experience: Content Publishing, Content Management, Content Editing, Instagram, Pinterest, Tumblr, Facebook, Twitter, Blogger Relations, Vlogger Relations, Pitching, Event Management, HTML, CSS, Adwords, MySQL, Excel, Final Cut Pro, Adobe Photoshop, Dreamweaver, Offerpop, Google Analytics, Wordpress, Native Advertising, Facebook Advertising, Instagram Advertising, SnapChat Advertising, Youtube Advertising
Social Media Tools: Radian6, SproutSocial, ReadyPulse, Hootsuite, Conversocial, Lithium, Offerpop, Meltwater, Taboola, Outbrain