Director of Social Media at JustFab & ShoeDazzle, Founder of SAPNA Magazine
Retail | Greater Los Angeles Area, US
10 years of social media marketing experience.
I currently serve as Director of Social Media at JustFab Inc., overseeing the Fast Fashion brands: JustFab.com & ShoeDazzle.com. Over the last 3 years, I've enjoyed watching 1 million fans grow to 5 million, and increasing revenue, traffic, new customers, and engagement on our social channels. My best practices are implemented within all JustFab brands, including JustFab International, FabKids, and Fabletics.
Prior to JustFab, I built my social media career at thriving e-tailer, ModCloth.com. Through my leadership, our social platforms have grown traffic/revenue by 200% (year over year); 10,000 Facebook fans have grown into a highly engaged community of over 800,000 people. Also, I launched and grew ModCloth's Pinterest community to over 350,000 followers. Several leading publications have acknowledged ModCloth as a leader within the social space.
My love affair with social media started in 1998, when I built my first Geocities website, a precursor to the blogs that would follow. As a college student, I was an early adopter of Friendster, and leveraged it to recruit contributors for a online magazine I co-founded in 2004, SapnaMagazine.com. SAPNA nurtured my passion for content marketing and storytelling.
Success is being a thoughtleader in my field, nurturing a passionate and skilled team, and having a meaningful impact on my company.
Specialties: HTML, CSS, Adwords, MySQL, Excel, Final Cut Pro, Adobe Photoshop, Dreamweaver, Facebook applications, Offerpop, Google Analytics, Wordpress,Content Publishing, Content Management, Content Editor, Instagram, Pinterest, Tumblr, Facebook, Twitter
Social Media Tools: Radian6, SproutSocial, ReadyPulse, SociableLabs, Hootsuite, Conversocial, Lithium, Wildfire, Offerpop